'What was supposed to be a promotional gimmick turned into a bona fide trend when the Scott Paper Company introduced disposable paper dresses. The $1.25 sleeveless frocks made from 93% paper napkin stock and 7% nylon weave were sold in grocery stores in the spring of 1966 to promote Scott’s new colored tissues…but after a half a million were sold, other manufacturers joined the paper chase. Sponsors like Baby Ruth and Mastercharge (the forerunner to Mastercard) emblazoned their logos on paper garb. Silver Foil dresses were manufactured to echo the popular space age look of Star Trek and Lost in Space.
Department Stores like Abraham & Strauss and Stern Brothers opened boutiques featuring paper jackets, paper evening gowns, paper bell bottom jumpsuits and even paper swim trunks. So great was the frenzy that when Yellow Pages dresses for a dollar were advertised in a may 1968 issue of Parade magazine, 80,000 orders were received in one week.’
The fad faded the next year as fast as it had come.
Book of Days, 60’s